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Category: commercial

Summary: Steve Nash's life is narrated by a GPS device

Video:

Music in the commercial

Description

A GPS device is shown in a car. On the screen is a computerized top down image of basketball court. The GPS voice announces that it is acquiring route. It then announces directions (and comments) that tell of Steve Nash's journey to the NBA. During the trip the GPS device shows animated summary of the trip.

Text:
Where you have arrived happens

Credits

• Creative Director: Jamie Barrett
• Copywriter: Jamie Barrett
• Creative Director: Ari Weiss
• Copywriter: Ari Weiss
• Art Director: Stefan Copiz
• Broadcast Producer: Michael Damiani
• Production Company: Biscuit Filmworks
• Director: Aaron Ruell
• Director of Photography: Joe Sizzo
• Executive Producer: Shawn Lacy
• Line Producer: Tracy Broaddus
• Animation Director: Lifelong Friendship Society
• Animation Production Company: Lifelong Friendship Society
• Lead Designer: Brian Close
• Executive Producer: Dan Sormani
• Photographer: Noah-David Smith
• Editor: Ryan McKenna
• Designer: Mac Harp
• Lead Compositor: Doug Purver
• 2d Animator: Alex Miller
• Lead 3D Animator: Dave White
• 3D Animator: Mike Foglia
• Miniature Set Modeler: Carlos Ancalmo
• Miniature Set Modeler: Erika Bettencourt
• Photographic Assistant: Matt Torti
• Post Producer: Panayiota Pharos
• Audio Mix: One Union Recording
• Engineer: Eben Carr

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