Silverjet - Face
Summary: Mimicking a classic British Airways commercial, four people form a face in the desert.
Music in the commercial
Four people in colored costumes meet in the desert to form a face. Meanwhile other people in the desert are shown enjoying a representation of the interior of a Silverjet plane. The voice-over: "Every day Silverjet, the world's most civilised airline, brings a select few people together."
Filmed in Utah and Los Angeles.
If the advert seems familiar, it's because it's a very intentional mimicking of the iconic Face ad for British Airways. Agency M&C Saatchi lost the British Airways account in 2005, so they decided pay homage to their own work for their new client Silverjet, while sticking it to BA.
- Director: Hugh Hudson
- Joanna Lumley ... Voiceover