DLP - Basket Blur
Summary: A girl helps a group of basketball players, in a demonstration of how DLP HDTVs don't have motion blur.
A girl stands next to an elephant, as she holds a black cube with light shining out the top into the sky. Part of the "It's amazing. It's the mirrors" campaign, this ad takes place on a basketball court in the middle of plains surrounded by mountains.
The guys aren't playing up to their capability because they're suffering from "basket blur" as the little girl puts it. She helps them out by providing some of the DLP technology to their game.
"DLP HDTV. Millions of tiny mirrors take motion blur out of sports action."