DLP - Basket Blur

Category: commercial

Summary: A girl helps a group of basketball players, in a demonstration of how DLP HDTVs don't have motion blur.

Video:

Description

A girl stands next to an elephant, as she holds a black cube with light shining out the top into the sky. Part of the "It's amazing. It's the mirrors" campaign, this ad takes place on a basketball court in the middle of plains surrounded by mountains.

The guys aren't playing up to their capability because they're suffering from "basket blur" as the little girl puts it. She helps them out by providing some of the DLP technology to their game.

"DLP HDTV. Millions of tiny mirrors take motion blur out of sports action."

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More

DLP - Time Trials DLP - Blur Cure DLP - Football

DLP (7)

Recent Discussion

archive 1/8/2008 at 12:59 PM
[Jonathan] This commercial got their point across, but i wasn't overly thrilled with it. That's a creepy roll for a little girl to play.
archive 1/8/2008 at 07:29 AM
[n/a] Does anyone know the origin/source of the music in this commercial? I really like the funky beat and would like to hear more from the author...

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Basics

Brand
DLP
Year
2007
Title
None listed
Also Known As
Basket Blur
Country
United States
Agency
J. Walter Thompson
Tagline
It's amazing. It's the mirrors
Company
Texas Instruments
Product
None listed
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