Bud Light - Dude

Category: commercial

Summary: A man uses one word, "Dude", to express himself in different situations.

Video:

Description

Only using one word to express oneself might seem difficult, but the protagonist in this ad does a valiant job of it. In one situation, his roommate sits too close on the couch. With one word, the roommate knows exactly what he means (although he still doesn't move over adequately enough).

The ad concludes with the main character and friend sitting at a bar. He gets a Bud Light while the friend gets a glass of wine. This results in a stern "Dude."

This ad is an Internet viral video, but versions have also aired on television.

Credits

None listed

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Budweiser (48)

Recent Discussion

archive 03/24/2008 at 11:03 AM
[anonymous] who was that comedian?
archive 12/21/2007 at 10:58 PM
[H4N 50L0] dude. I can't believe I am first to comment on this.
Great commercial. Saw a comedian do this same bit in a sketch in the 90's so it's a borrowed idea, but still hilarious and relatable for anyone under 40.

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Basics

Brand
Budweiser
Year
2007
Title
None listed
Also Known As
Dude
Country
United States
Agency
DDB
Tagline
None listed
Company
Anheuser-Busch
Product
Bud Light
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