Dick's Sporting Goods - Nike - T-Shirts

Category: commercial

Summary: Lance Armstrong tells an employee at Dick's Sporting Goods how to fold a shirt.

Video:

Description

Bike champion Lance Armstrong has a new gig as a manager at a Dick's Sporting Goods store. He takes a break from leveling off shirts to give advice to an employee. "Brad, have you ever ridden a bike for 23 straight days?"

After a pause, Brad replies, "No."

"If you had, you'd know how good something feels when it's nice and flat."

He then times Brad's attempt at folding the shirt, but soon becomes impatient. "Like a blacksmith to the forge, let iron sharpen iron." And he places a perfectly folded shirt on the pile.

"The Nike Livestrong collection is at Dick's Sporting Goods. The home of Nike Training."

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Basics

Brand
Nike Dick's Sporting Goods
Year
2007
Title
T-Shirts
Also Known As
None listed
Country
United States
Agency
Wieden+Kennedy
Tagline
Every season starts at Dick's Sporting Goods
Company
Nike Dick's Sporting Goods
Product
None listed
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