Nike - Long Time Coming

Category: commercial

Summary: People throughout history are shown running for their survival.

Video:

Music in the commercial

Lyrics used in the commercial

Whoa oh oh oh oh oh
Whoa oh oh oh oh oh
Whoa oh oh oh oh oh whoa oh oh oh oh oh

Description

The ad starts with a caveman running with a spear, looking behind him occasionally. Then advance forward in time to where a young man runs from a fleet of ships.

The action goes from fleeing to attacking, as a screaming warrior runs alongside an army of knights in the middle ages.

As an example of survival in nature, an Native American hunter chases a deer through the woods.

Then back to the fleeing, as we find a couple of cowboys (possibly outlaws) running from a mob.

Then we get to modern times, as a police officer chases down a criminal.

But then the music slows down, and we find the reality of modern times is most people aren't as inspired in their running. This is exemplified by a guy jogging on a treadmill.

The text: NEED MOTIVATION?

Then all of a sudden a group of runners crashes through the window and out onto the street. They're wearing Nike+, which allows them to play music from an iPod and get voice updates on their run stats.

The text: RUN WITH NIKE PLUS

Credits

Cast

None listed

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Recent Discussion

splendAd Admin keith 12/13/2007 at 06:27 PM
For the cello music, in the Credits section above, refer to the "Music/Sound Design" and "Composer".

Currently the Amber Music website [ambermusic.com] doesn't list this spot in their work, but you might want to try contacting them to see if they have any plans in releasing the music.
archive 12/13/2007 at 06:15 PM
[joey] i'm not sure but it could be played by apocalyptica all they play are cellos...great band " look for their old stuff" cult, reflections revised

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Basics

Brand
Nike
Year
2007
Title
Long Time Coming
Also Known As
None listed
Country
None listed
Agency
Crispin Porter + Bogusky
Tagline
None listed
Company
Nike
Product
Nike+
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