Rock Band - The commercial

Summary: Band members discuss other bands with the word "The" in their names.

Video:

Music in the commercial

amazon - Best of Bowie

iTunes link Buy song from iTunes

amazon MP3 - Suffragette City Buy MP3 from amazon

amazon - Best of Bowie Buy album from amazon

Lyrics used in the commercial

Hey man
Oh leave me alone

Description

The goal of the video game "Rock Band" is for a player or team of players to play along with songs on simulated peripheral instrument devices. Instead of focusing on the game play, this ad campaign remains abstract by showing the camaraderie of what's supposed to be a real band.

This spot takes place on board a plane. Sara, the bass player, comments that The Shins is a good band name. The drummer is skeptical. "What's with 'the'? It makes every band cool?" He lists a couple examples: The Streets, The Hives.

Lead singer Jake, apparently just looking at his body parts, rattles off The Fingers and The Arms. Meanwhile some classic names are tossed out there: The Doors and The Byrds.

The lead guitarist sarcastically says The Losers, to which Jake replies, "How about the ex-guitarist?" And Sara adds, "That's why I broke up with you."

Credits

None listed

Cast

None listed

More commercials

Wii - Rock Band - Coheed and Cambria Rock Band - Scissors Kick Rock Band - T-Shirt

Rock Band (5)
Xbox 360 (10)

Comments

cecil December 04, 2007 20:02
sweet, i'm happy to see The Streets get some mention.

that's the neatest thing since XTC got mentioned in NG Evangelion.

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Ad Basics

Brand
Rock Band Xbox 360
Year
2007
Title
The
Also Known As
None listed
Country
United States
Ad Agency
Wieden+Kennedy
Tagline
Start a band. Rock the world.

Jump in.
Company
Harmonix Microsoft
Product
None listed
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