Kia - Maniac commercial

Summary: A Kia salesman dances to "Maniac", in an homage to the movie "Flashdance".

Video:

Music in the commercial

Lyrics used in the commercial

He's a maniac, maniac on the floor
And he's sellin' like he's never sold before
He's a maniac, maniac on the floor
And he's sellin' like he's never sold before

Sellin' like he's never sold before
Sellin' like he's never sold before
He's a maniac, maniac on the floor
And he's sellin' like he's never sold before
He's a maniac, maniac

Related music

amazon - Flashdance: Original Soundtrack From The Motion Picture

Description

A Kia salesman mimics some of the dance moves from the film "Flashdance", in which a woman tries to fulfill her dream of becoming a ballet dancer.

The salesman apparently is happy about the Kiafest (year-end sales event) going on at the dealership, and dances around and over the vehicles. He ends his routine by getting a bucket of water poured over him.

The Kia marques featured: Rondo, Optima, and Sportage.

Credits

Cast

None listed

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Kia (9)

Comments

Tom Wing November 29, 2007 19:48
I am absolutely riveted by this commercial, well done by Kia!
pferguson December 12, 2007 08:40
One of the best commercials out there. How come the rest of the industry can't be this ingenious?
Jay December 12, 2007 08:48
This is the best ever commercial. It's hilarious and awesome. I love it! Kia keep up make commercial this funny that was a grand slam for you guys!
Donna/ Julie December 18, 2007 11:10
We work with a guy named Tony that entertains us with dancing to this song down the hallway in the office. He could have done this part. Great commercial.
Christine December 21, 2007 18:26
This is the most maddening, nerve wracking commercial since the Head On commercial. And it seems to be on every other minute or so. I can't get to my mute button fast enough! I think this is going to drive me to become a maniac.
Mike December 21, 2007 22:43
Unlike most of the rest of you, I find it to be deeply disturbing at a ratehr primal level. Shudder!
C December 22, 2007 21:32
This is one of the most annoying, risque (pelvic thrusts? humping?)ads of the year! How in blue blazes does this have to do with a car and selling a Kia? FlashDance is so old! He looks like a sweaty, stinky nerd! I would never want that ever coming near me in a showroom! No Kia for me after this ad!
Eddie December 23, 2007 19:31
What are you talking about C? I thought he was cute and hot. As a gay man, I would definitely buy a car from that salesman..OO la la! (Wink Wink)
MJ December 26, 2007 22:33

The kiafest comercial is so good that I find myself searching or waiting for it.
The dancer in the kiafest commercial is brilliant in his portrayal of the EVERY MAN. He manages to be funny, nerdy, and SEXY all at the same time. I LOVE him. but I have a question. Is the guy who dives over the car and then lands in the chair to get dosed with water the same man that dances in the beginning? The man wet in th chair seens a lot slimmer and in better shape. Did they use a double for that part? Has anyone else notice? All in all it is an enjoyably funny commercial
MillieJ December 26, 2007 22:56
I love the Kiafest commercial. The dancer manages to be Mr. Everyman--nerdy, funny, and sexy! But I have a question: Is it a different guy who dives over the car and lands in a chair to be dosed with water.I ask because he looks slimmer and in better shape, than the first dancer. Or was the dacer wearing baggy cloths at the start? Anyone else think there were two men playing the role?
MJ December 26, 2007 22:59

The kiafest comercial is so good that I find myself searching or waiting for it.
The dancer in the kiafest commercial is brilliant in his portrayal of the EVERY MAN. He manages to be funny, nerdy, and SEXY all at the same time. I LOVE him. but I have a question. Is the guy who dives over the car and then lands in the chair to get dosed with water the same man that dances in the beginning? The man wet in th chair seens a lot slimmer and in better shape. Did they use a double for that part? Has anyone else notice? All in all it is an enjoyably funny commercial
Jim December 27, 2007 16:55
Gayest thing I have ever seen
G December 27, 2007 17:32
Jim your a tool and this commercial is great its funny as hell its just too bad kia's are terrible terrible cars
Elissa December 27, 2007 17:51
This is it, the winner! Hands down! Everything is in this commercial desire, male, female, temptation, car, money, persuasion, ecstasy and a shower! I LOVE this commercial! It is the BOMB!!!!! "The gift of gab"! When Talent meets Luck add a great product and you'll get the KIAFEST commercial. My hat is off to this team!
Tom December 27, 2007 19:07
Very poor attempt at exploiting what was a trendsetter of a movie. Sorry, the thrusting pelvis and the out of shape salesman just don't make it. Granted one thinks of the car, but would I buy one? Nope and the ad doesn't do anything to sway me from european manufactures...
deb December 28, 2007 18:49
I am sorry but this commercial is played over and over again and if I have see that man give pelvic thrusts to another man after rubbing his butt one more time I'm gonna puke
Swat December 28, 2007 22:29
LOL...deb, you just summed it up with that one. BRAVO!
GD December 29, 2007 23:40
There are some very clever commercials out there that when all is said and done actually get you to think about the product that is trying to be sold. This one is a complete distraction and in poor taste. I can't change the channel fast enough when I see this one.
Gayman December 30, 2007 15:22
This commercial gave me an erection.
EJ December 30, 2007 21:39
This commercial is HILARIOUS!! They play it so often that I've lost count of how many times I've seen it but I find myself laughing every time even when I try not to. When my husband saw it the 1st time I heard him laughing from the other room and calling to me to hurry and come see it.
[Anonymous] December 30, 2007 22:37
I think it's hilarious!
Jeff January 02, 2008 16:57
Oh give it a break, people. It's a great commercial and hilariously funny. It is simply that, so take it for what it is and stop dramatizing.
It is not a great commercial January 02, 2008 23:30
And if I was given authority, I would send the person who came up with the idea for this commercial to the Middle east and have his genitals sawn of with a rusty windshield wiper blade...

anthony' January 02, 2008 23:35
dudes this video is rad i love this videoo!!! props on it and i cant stop dancing like him !!lol

ps. fuck haters.... no drama baby boomers
Cherpin January 03, 2008 05:55
I think this is a GRREEAAT ad! It's clever, good moves, great music, AND I remember the product, and am telling others to watch it. This ad is a HUGE success! The ad rep should receive an award!
irishlass January 03, 2008 17:36
The best part is him showing the car kneeling and doing the bump and grind. And then the clinet steps back and nods. It is so awesome, I could watch it 100 times a day and never get tired of it
irishlass January 03, 2008 17:38
Client, I mean! Sorry for the spelling error!
UK have fun January 03, 2008 21:07
This ad does it's job. Your meant to remember the brand. Thats it. You either love it (the majority so far) or you hate it. Either way you remember it and the ad people did their job. They should theme this guy in future commercials. I could see him ballroom dancing with his mother.
Holly January 05, 2008 13:50
This ad is the most disgusting and nauseating thing I've ever seen. The ad has nothing to do with the car, Flashdance is ancient, and why would I want to see a sweaty, bloated, overweight, greasy looking marshmallow pumping the air with his pelvis and dancing like a fairy? *shudder*
LINDA January 05, 2008 18:41
KIA,
YOUR ARE ADVERSTISING ON NATIONAL TELIVISION. THAT COMMERCIAL IS DISGUSTING AND HIGHLY OFFENSIVE TO THE GENERAL PUBLIC. IF YOU WANT TO SEND A MESSAGE TO GAY PEOPLE DO IT ON THE GAY NETWORK WHATEVER, BUT NOT WHERE A FAMILY IS SITTING TOGETHER IN THEIR LIVING ROOM WATCHING TV. PLEASE BE RESPECTFUL. AS YOU CAN TELL FROM THE COMMENTS ABOVE, ONLY THE GAYS APPRECIATE IT.
[Anonymous] January 05, 2008 18:48
[No comment]
Penny January 06, 2008 17:24
Anonymous, I can understand why you must remain anonymous, you are rediculous.
Penny January 06, 2008 17:25
It's a great, great commercial
GoozMaster@YahooREMOVEME.Com January 07, 2008 19:16
First time I saw this commercian I thought to myself "OMG WTH?!" after I stopped laughing. I also thought "What the hell is up with that pelvic thrust!!" Anyways, I finally had to look it up and I ran across you people.

Now look, I know some of you are EXTREMELY homophobic and can't handle to even see another human beings fully clothed butt even for a second, but let me ask you a question. Are you SURE you're not gay? No seroiusly, stop and think. Were you abused by a uncle? By your dad? Did some guy touch you the wrong way? Your priest maybe? I've noticed that people who are extremely homophobic are trying to hide the fact that they are gay from themselves. Sure you may go around thinking all is good, but deep down, in your subconcious, you know you are gay. It's just a funny commercial with a fully clothed guy and you act like the world is going to end, while you are probably jerking off to material much worse. I am shaming the collective lot of you. Email me if you wanna talk: Goozmaster@yahooREMOVEME.com
Jonathan January 08, 2008 13:17
Corny. I wasn't impressed. The young generation buying cars don't even remember Flash Dance. The pelvic thrusts were kinda gross.
JAYA January 09, 2008 15:53
I think it's hilarious. I love that he is selling the "sex " part to the guy, who nods like "Yeah I could score!!" Hysterical.
Tamara 51 January 10, 2008 19:54
GREAT commercial! Ingenious and hilarious
I'm a straight female and think this guy dancing is incredibly sexy without being offensive.
Whats wrong with you people??
monica January 11, 2008 22:38
i agree with tamara
Debbie January 16, 2008 13:51
Super commercial! Best one I've seen in a long time.
Charlotte January 25, 2008 09:37
This is the best, funniest, catchiest and sexiest commercial I have seen in a very long time!! I love it! I put it on my myspace profile!! Who is the dancer? I want to know his name! great job Kia!
Ben January 27, 2008 14:01
This is perhaps the worst commercial I have ever seen.

1. People who did not achieve the age of 10 at any point in the 1980s should not be making advertising decisions about what should be in a commercial. The 80s were the terrible. TERRIBLE.

2. What the heck does this commercial have to do with the product? If I go into a kia dealership, and a dude is going to flip around all sweaty and unattractive, trying to sell me like a "maniac" I am going to buy anything that is NOT a kia.

3. Why do the people in the commercial just take the keys like this is completely normal behavior?

Everyone who is in, approved, or enjoyed this commercial clearly needs shock therapy. It's for their own good.
Pam February 08, 2008 19:44
So funny. I loved it.
Sharon May 13, 2008 16:24
I have never sought out a website to comment on a commercial before but I would love to congratulate the genuises (geneii?) who approved this commercial and let it fly!! it is tooooooo funny and I am now thinking about KIA .... because this commercial worked!!
Brad May 17, 2008 09:34
Well! I think this commercial was a major success! It got a lot of publicity. Whether positive or negative, it was publicity. In the business world that means major success!
yumyumcherry May 18, 2008 16:28
I adore this ad. It's so rare to find wit in the stuff we are usually fed. This time, I'm happy as a 'Foie Gras" goose.........(go figure, overly educated)
me May 23, 2008 14:31
have you people lost your senses?
this is the most disgusting commercial i have ever seen!
What does an idiot who acts like elvis on steriods have to do with selling a puddle jumper which is garbage to start with?
This jerk has the i.q of a piece of pine!
Its just more corruption on tv THAT WE DO NOT NEED!
maniac June 02, 2008 21:23
great commercial, this guy has done great in this commercial and it takes guts to do this type of stuff, hands up to him and kia for a great commercial.
Tam June 04, 2008 17:40
To the people who complained that the guy in the ad is overweight, nerdy, etc.- that's the point! The ad wouldn't be funny if it was a guy with a six-pack. Makes me laugh every time.
ms June 11, 2008 19:12
The fact that the ad provokes is what makes it a killer, break-through-the-clutter masterpiece. Give us more, Kia. Kudos!
me June 19, 2008 07:41
just like something kia would do.
idiots.
Nuclear Winter June 22, 2008 14:44
I can't believe the fags who like this commercial....Must be Kia employees.
Korean Cars = Crap June 22, 2008 15:06
This is what I just sent in to consumer@kia.ca

Hello,

Do you know what's the worst part of watching Euro2008 is? Watching your favorite teams lose? Watching the dives? Watching the stupid hairbands some of the players wear? Watching some of the stupid things players do with their fingers while celebrating their goals?
No.
It's the stupid Kia commercials! It's having to see that chubby moron do his Flashdance imitation. I have to mute or change the channel each and every time that idiot does his Flashdance trying to sell crappy Korean cars that look like they were built in the 60's! Bring back the Kia commercial with that slutty policewoman fornicating in a Kia with the motorist she had just pulled over. Ha ha ha!
Korean cars = crap.
Maybe one day they will be good cars providing there are actually good dealers who honor the warranties. Look at Samsung. They were crap when they first came out. Now they're very good. But now, I just laugh at anyone driving a Korean made car! Oh yeah! You're cool because you paid less for a piece of crap car that no dealer will stand behind and which has absolutely no resale value.

T.
Still Puking June 26, 2008 04:27
You all need to get your heads checked. This ad all but ruined the tournament for me. It is irritating beyond belief and evokes the nastiest images. Why on earth would I want to buy a car that I associate obese sweaty idiot with? Just who was their target audience? Failed pornographers? Never buying a car from them. It is a strange sensation. I have never felt such vitriol towards an advertisement before. All in all, I think I'll never buy a car from these people. The road rage induced while thinking about this ad and driving their car at the same time would probably cause some massive 100 car pile up. ARRRRRRRrrrr I need to go kill something now!!!!!!!!!!!!!!!!
Thumper June 26, 2008 05:29
I wonder, is it possible to sue Kia for completely destroying one's experience of the EuroCup?
John June 28, 2008 20:04
Terrible. In this day when those who already suffer, have to endure a large company's portrayal of a Mental Illness to further perpetuate the stygma of their suffering, using insensitive advertising.
The Psychiatric Association are certainly considering further action.

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Ad Basics

Brand
Kia
Year
2007
Title
None listed
Also Known As
Maniac
Country
United States
Ad Agency
davidandgoliath
Tagline
The power to surprise
Company
Kia
Product
Kia Rondo Kia Optima Kia Sportage
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