PNC Bank - Better Way commercial

Summary: A better way of banking, exemplified by people doing things better ways.

Video:

Description

"Everybody likes finding a better way to do something."

The first example in the ad is a man riding a Segway down a city street, as onlookers turn their heads. Next is a chef who is flambéing a pan.

"That's why at PNC we offer a variety of ways to make checking better."

The ad ends with a couple playing golf, the woman hitting the ball out of a bunker.

Credits

Cast

Comments

... May 03, 2008 16:07
whats the background music to this?
splendAd Admin Keith May 03, 2008 16:24
The song sounds similar to, but not to be confused with, "Perpetuum Mobile" by Penguin Cafe Orchestra.

We'll try to research to find out more about it. Might have been written for the commercial.
Kenny May 26, 2008 21:51
Hey keith, any luck on finding the background music to this ad?
splendAd Admin Keith May 29, 2008 19:20
Got confirmation from the agency. I updated above to credit Elias Arts, a music house that created the music for the commercial.

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Ad Basics

Brand
PNC Bank
Year
2007
Title
Better Way
Also Known As
None listed
Country
United States
Ad Agency
Doner
Tagline
Leading the way
Company
PNC Financial Services
Product
None listed
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