JCPenney - The Aviator

Category: commercial

Summary: A young girl works on a secret Christmas project

Video:

Music in the commercial

Lyrics used in the commercial

All my little plans and schemes
Gone like some forgotten dream
Seems like all I really was doing
Was waiting for you

Just like little girls and boys
Playing with their little toys
Seems like all they really were doing
Was waiting for you

From this moment on I know
Exactly where my life will go
Seems that all I really was doing
Was waiting for you

Don't need to be afraid
No need to be afraid

It's real love
Yes it's real, yes it's real love
It's real


Description

A little girl is working on a drawing on her porch before she gets hit with snowballs and has to run for cover. Another scene shows her working on her drawing / plans under her bedcovers. It can be seen that the drawing has something to do with the North Pole and Santa Claus. When asked what she is building she replies, "it's secret." The girl visits a neighbor to get some random parts for her project. When the neighbor asks what she is building she replies, "it's a secret." She loads up the parts into a radio flyer type wagon and pulls it home on her big wheel tricycle. On her way home she passes by some teenagers playing music in the band, they are the same people who were throwing snowballs at her earlier. The next shot shows her working on her project under a large tarp. Again she needs parts and is shown lugging an even more overloaded wagon past the teenagers and also past some street hockey-playing twins. The twins watch her working from behind a fence and are next seen helping out with the project. When the teen that threw the snowball walks by her backyard he sees the two twins guarding the area and keep out signs, one with his face drawn on it. On the day of the unveiling many neighborhood kids are around to watch. When the tarp is removed, the project is revealed to be a rocket named the "North Pole Voyager". The little girl climbs in and presses a red button and the rocket engines ignite.

Text:
Today's the day to believe
Merry Christmas

A shorter 30 second version of this commercial plays on television.

Credits

Cast

None listed

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JCPenney (38)

Recent Discussion

archive 12/22/2007 at 11:16 PM
[anonymous] I actually started to cry
archive 12/22/2007 at 11:15 PM
[anonymous] awsome song and clip

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Basics

Brand
JCPenney
Year
2007
Title
The Aviator
Also Known As
None listed
Country
United States
Agency
Saatchi & Saatchi
Tagline
Every Day Matters
Company
JCPenney
Product
None listed
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