Guinness - Tipping Point

Category: commercial

Summary: A villager tips over dominoes, which fall larger and larger objects, cascading into an elaborate chain reaction.

Video:

Music in the commercial

Description

The camera sweeps the mountain-side village to give a sense of the area, but the action begins in a darkened room. A domino structure is set up, and a knocks one of them down to start the show. We find the dominoes are just the beginning, as the chain reaction continues outside where larger and larger items knock each other down. The climax occurs in the center of the village where there is a large mock-beer glass. The "glass" is made of books, which flip open, making it look like Guinness is being poured into it.

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Basics

Brand
Guinness
Year
2007
Title
Tipping Point
Also Known As
None listed
Country
United Kingdom
Agency
AMV BBDO
Tagline
Good things come to those who wait
Company
Diageo
Product
None listed
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