Guinness - Tipping Point
Summary: A villager tips over dominoes, which fall larger and larger objects, cascading into an elaborate chain reaction.
Music in the commercial
The camera sweeps the mountain-side village to give a sense of the area, but the action begins in a darkened room. A domino structure is set up, and a knocks one of them down to start the show. We find the dominoes are just the beginning, as the chain reaction continues outside where larger and larger items knock each other down. The climax occurs in the center of the village where there is a large mock-beer glass. The "glass" is made of books, which flip open, making it look like Guinness is being poured into it.
- Creative: Angus MacAdam
- Creative: Paul Jordan
- Agency Producer: Carol Powell
- Production Company: MJZ
- Director: Nicolai Fuglsig
- Executive Producer: Debbie Turner
- Producer: Nell Jordan
- Producer: Suza Horvat
- Director of Photography: Ellen Kuras