Hyundai - Commitment
Category: commercial
Summary: A man drives down a dark road as a voice-over talks about commitment.
Video:
Description
"Instant gratification has us in a stranglehold. So much so that we don't want to fix things anymore. Just replace them. Don't like your nose? Get a new one. Don't like your job? Get a new one. Don't like your spouse? Get a new one. Whatever happened to commitment? To standing by our decisions."
10 years / 100,000 miles powertrain warranty
Credits
- Co-Chairman/Partner: Jeff Goodby
- CD/Art Director: Mark Wenneker
- Creative Director: Will McGinness
- Creative Director: Jim Elliot
- CD/Copywriter: Barton Corley
- Copywriter: Kathy Hepinstal
- Agency Producer: Ally Tarter
- Executive Agency Producer: Tod Puckett
- Production Company: Biscuit Filmworks
- Director: Noam Murro
- Director of Photography: Paul Cameron
- Producer: Jay Veal
- Executive Producer: Shawn Lacy
- Editorial Company: Bikini Editorial
- Editor: Avi Oron
- Telecine: The Syndicate
- VFX Company: Animal Logic
- VFX Supervisor: Nick Ponzoni
- Mixer: Eleven Sound
- Mixer: Jeff Payne
- Graphics: Buck
- Music: Human
Cast
- Jeff Bridges ... Voiceover
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Hyundai
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