RBS - Cable Car

Category: commercial

Summary: Actions speak louder than words when a group of business people get stuck on a cable car.

Video:

Music in the commercial

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The ominous music in the middle of the ad was done by Sam Bisbee, but the song in the beginning and end is an instrumental portion of "Moonlight In Vermont".

Description

A group of business people are riding an aerial lift up the side of a mountain, when all of a sudden the lift comes to a stop. One of the businessmen claims positive thinking is going to fix everything. Another one of the businessmen takes action and hits the emergency start button, which puts the lift back in motion.

"Talk is no substitute for action."

Credits

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Basics

Brand
RBS
Year
c. 2007
Title
Cable Car
Also Known As
None listed
Country
United States
Agency
M&C Saatchi
Tagline
Make it happen
Company
Royal Bank of Scotland Group
Product
None listed
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