Ask.com - KT Tunstall
Category: commercial
Summary: A demonstration of the features at Ask.com using a search for the musician KT Tunstall
Video:
Music in the commercial
Lyrics used in the commercial
I felt a change a-comin
felt a change a-comin
Hold on
To what you
Been given
Hold on
Cause the world will turn if you're ready or not
Description
"Can your search engine do this?"
The ad demonstrates the features of what is called Ask3D, the re-engineered version of Ask.com that launched in June 2007.
A search for 'KT Tunstall' is entered into their search box, and the first feature that pops up are Search Suggestions. Then the results show and the Binoculars feature shows previews of pages in the results when the mouse is hovered over.
Then the demo goes over to the right side of the results where Popular Tracks allow you to play select songs from the artist and also view upcoming tour dates.
The ad then contrasts their results to another search engine (presumably Google) by asking "Or does it just do this?" and shows a simple page of search results.
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