Apple - iPhone - Stefano "One Thing" commercial

Summary: An iPhone owner explains how his iPhone replaced his old iPod, camera, phone, and texting phone.

Video:

Music in the commercial

amazon - Block Ice & Propane

Description

Stefano reduced the clutter of the things he had to bring with him, because his iPhone serves the needs of an iPod, camera, phone (for calls and texting).

As he walks off, it's revealed the black backdrop is on a street near an autobody shop.

Stefano's last remark off camera is "That's my lifeline."

Credits

None listed

Cast

None listed

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Apple (93)

Comments

Entropy Dravis October 10, 2007 10:26
Is the background music original for this ad or is it from a band?
splendAd Admin Keith October 22, 2007 23:43
Song info updated above.
Renfro March 23, 2008 22:21
"Don't put all your eggs in one basket."

I want to break this guy's iPhone and watch how helpless he is! Haha, we're all cyborgs nowadays.

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Ad Basics

Brand
Apple
Year
2007
Title
Stefano "One Thing"
Also Known As
None listed
Country
United States
Ad Agency
TBWA\Media Arts Lab
Tagline
Only on the new AT&T
Company
Apple AT&T
Product
iPhone
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