AT&T - Your Seamless World - Student

Category: commercial

Summary: The background changes as a student explains all the places he uses his wireless phone.

Video:
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Music in the commercial

Description

A college student sits close to the camera, and explains to the audience how he uses his phone.

The ad starts off in his parents' kitchen in Philadelphia, where his mother asks what he's doing. "I'm texting, Mom." The background then starts moving (or rather the student and camera move in sync making it look like the background is moving).

"But I go to school in Delaware," he explains as the background pauses on a university classroom. The professor explains "Mitochondrion is the powerhouse of the cell, so you can see that..." Then the scene moves again.

This time he ends up in a dorm room. "My brother goes to school in Prague." His brother is studying at a laptop, but looks up to ask in Czech "jak se máš?"

A bunch of his friends study in Chicago, so the background moves to a group of students sitting in stadium seats holding signs.

He ends up back in his parents' kitchen, and explains "So I need a network that works where I live. A place called Phila-ware-prague-icago."

Text:
AT&T works in more places

Credits

Cast

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Basics

Brand
AT&T
Year
2007
Title
Student
Also Known As
Your Seamless World - Student
Country
United States
Agency
BBDO
Tagline
Your world. Delivered.
Company
AT&T
Product
None listed
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