Dove - Onslaught
Category: commercial
Summary: Dozens of beauty advertisements and procedures are flashed in this spot
Video:
Music in the commercial
Lyrics used in the commercial
Here it comes
Here it comes
Here it comes
Here they come!
Here it comes the breeze
That'll blow away
All your reason and your sin
Same with your minds
So do your best to run away
but take a ref and you will pay
You cannot hide
Here it comes the breeze
That'll blow away
All your reason and your sin
There's no place to hide
Whoa here comes the breeze
Whoa here comes the breeze
Whoa here comes the breeze
Description
The spot begins with several seconds of a young girl looking into the camera. Numerous billboard advertisements featuring scantily clad young women are then flashed on the screen. A few seconds of women dancing in a music video is then shown before images of beauty magazine covers are quickly shown. A TV ad for a skin product is displayed before another quick zoom through images for store mannequins. Several infomercial type TV ads are shown that promise to make one look younger, smaller, lighter, fuller, tighter, thinner, and softer. This is followed by images of a woman on a diet eating, exercising and weighing her self on the scale. She goes from fat to thin, back to fat and then loses the weight one more time before gaining it back. After this a quick shot of woman puking into a toilet is shown. Finally several scenes of plastic surgery are shown before cutting back to the young girl walking to (or from) school.
Text:
Talk to your daughter before the beauty industry does.
Credits
- Agency Producer: Jeff McDougall
- Creative Director: Janet Kestin
- Creative Director: Nancy Vonk
- Director: Tim Piper
- Photography: Tim Piper
- Editor: Tim Piper
- Copywriter: Tim Piper
- Copywriter: Mike Kirkland
- Photography: Mike Kirkland
- Art Director: Stuart Campbell
- Art Director: Sharon Lee Pan
- Executive Agency Producer: Brenda Surminski
- Director of Photography: Marc Laliberte-Else
- Director of Photography: Ray Dumas
- Photography: Mark Belvedere
- Production Company: Worldwide Productions
- Production Company: Steam
- Assistant Editor: Mark Sheehan
- Editorial Company: Rogue
- Sound Design: Vapor
Cast
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