GE Locomotives - Take My Breath Away

Category: commercial

Summary: Employees at the GE Locomotive plant in Erie, PA sing "Take My Breath Away"

Video:

Music in the commercial

Lyrics used in the commercial

On this endless ocean finally lovers know no shame
Turning and returning to some secret place inside

Watching in slow motion as you turn to me and say

Take my breath away
My love, take my breath away

Description

Workers around the world who work on GE trains, and the employees at the GE Evolution Series plant in Erie, Pennsylvania all sing to the tune of "Take My Breath Away". Some even have drums and other instruments, while others do somersaults, to make it look like a music video.

In one version of the ad, GE's One Second Theater presents:
David "It's just a flesh wound" Konieczki
Fred "Watch me catch 3 nuts in the air without using my hands" Salter
Tom "I've created a robot with artificial intelligence in my basement" Schultz
Gred "4-of-a-kind" Jurkiewicz
Tom "I've got a Straight" Dewitt
Jim "Royal Flush" Skellie
Ken "This game is fixed" Zeisler

Credits

Cast

More

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Basics

Brand
GE
Year
2007
Title
Duet
Also Known As
Take My Breath Away
Country
United States
Agency
BBDO
Tagline
Imagination at work
Company
GE
Product
GE Locomotives
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