Target - Long Live Happy

Category: commercial

Summary: Promoting their health line of products, a theme of "long live" is used.

Video:

Music in the commercial

Lyrics used in the commercial

So I sing la ti da, ti da
And I sing la ti da, ti da
And I sing la ti da, ti da

Description

"long live jumping for joy"
A boy, man, and girl in red jumpsuits bounce on pogo sticks.

"long live strength"
A woman pushes a guy into a pool.

"long live sugar-free"
A woman pops a bumble gum bubble.

"long live the washboard"
Woman do an abdominal workout using a red fitness ball.

"long live hypoallergenic"
Two kids have a pillow fight.

"long live nutty"
A peanut butter sandwich is made to look like a face with pieces of banana, blueberries, and apple.

"long live color-coded"
A mother holds two items marked with different colors (orange and green) to determine which to give to each of her twin girls.

"long live the gluteus minimus"
A guy and woman jump up near a beach, showing off their bathing suit backsides.

"long live living long"
Archive footage of Jack LaLanne doing jumping jacks, then the modern day Jack is shown holding a TV, and says "Long live living long and loving every minute of it."

target.com/health

Credits

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Basics

Brand
Target
Year
2007
Title
None listed
Also Known As
Long Live Happy
Country
United States
Agency
None listed
Tagline
Expect more. Pay less.
Company
Target
Product
None listed
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