Target - Long Live Happy commercial

Summary: Promoting their health line of products, a theme of "long live" is used.

Video:

Music in the commercial

amazon - Arrivals & Departures

iTunes link Buy song from iTunes

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Lyrics used in the commercial

So I sing la ti da, ti da
And I sing la ti da, ti da
And I sing la ti da, ti da

Description

"long live jumping for joy"
A boy, man, and girl in red jumpsuits bounce on pogo sticks.

"long live strength"
A woman pushes a guy into a pool.

"long live sugar-free"
A woman pops a bumble gum bubble.

"long live the washboard"
Woman do an abdominal workout using a red fitness ball.

"long live hypoallergenic"
Two kids have a pillow fight.

"long live nutty"
A peanut butter sandwich is made to look like a face with pieces of banana, blueberries, and apple.

"long live color-coded"
A mother holds two items marked with different colors (orange and green) to determine which to give to each of her twin girls.

"long live the gluteus minimus"
A guy and woman jump up near a beach, showing off their bathing suit backsides.

"long live living long"
Archive footage of Jack LaLanne doing jumping jacks, then the modern day Jack is shown holding a TV, and says "Long live living long and loving every minute of it."

target.com/health

Credits

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Ad Basics

Brand
Target
Year
2007
Title
None listed
Also Known As
Long Live Happy
Country
United States
Ad Agency
None listed
Tagline
Expect more. Pay less.
Company
Target
Product
None listed
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