JCPenney - Magic

Category: commercial

Summary: Ordinary people experience magical moments on the street.

Video:

Music in the commercial

Lyrics used in the commercial

Life inside the music box ain't easy
The mallets hit
The gears are always turning
And everyone inside the mechanism
Is yearning to get out

And sing another melody completely
So different from the one they're always singing

And everyone inside the mechanism
Is yearning to get out

Description

The ad opens up with a woman walking down a hallway, pulling a rabbit out of a hat. When she gets outside to the street, there's a lot of activity, and the magic continues to occur out there. A guy on a moped crashes into a truck, but disappears into a poof of smoke. A woman enters a phone booth, which promptly fills up with water and bursts.

Inside an office, the phone booth woman is split between a filing cabinet and an adjacent table. As man plays with cards, the woman jumps out of the cabinet and sits at her desk.

Credits

Cast

None listed

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JCPenney (38)

Recent Discussion

archive 10/9/2007 at 03:20 PM
[anonymous] I totally LOVE this song and the commercial is AWESOME! The special effects are amazing
archive 10/7/2007 at 11:26 AM
[me2] This is the best commercial I've seen in a long time. It is fun and imaginative and really "magical". Well done!

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Questions

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Basics

Brand
JCPenney
Year
2007
Title
None listed
Also Known As
Magic
Country
United States
Agency
Saatchi & Saatchi
Tagline
Every day matters
Company
JCPenney
Product
None listed
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