JCPenney - Magic
Category: commercial
Summary: Ordinary people experience magical moments on the street.
Video:
Music in the commercial
Lyrics used in the commercial
Life inside the music box ain't easy
The mallets hit
The gears are always turning
And everyone inside the mechanism
Is yearning to get out
And sing another melody completely
So different from the one they're always singing
And everyone inside the mechanism
Is yearning to get out
Description
The ad opens up with a woman walking down a hallway, pulling a rabbit out of a hat. When she gets outside to the street, there's a lot of activity, and the magic continues to occur out there. A guy on a moped crashes into a truck, but disappears into a poof of smoke. A woman enters a phone booth, which promptly fills up with water and bursts.
Inside an office, the phone booth woman is split between a filing cabinet and an adjacent table. As man plays with cards, the woman jumps out of the cabinet and sits at her desk.
Credits
- Creative Director: Mike Long
- Production Company: MJZ
- Director: Nicolai Fuglsig
- Chief Creative Officer: Tony Granger
- Creative Director: Kerry Keenan
- Copywriter: Sara Rose
- Copywriter: Icaro Doria
- Art Director: Lea Ladera
- Art Director: Menno Kluin
- Agency Executive Producer: Colin Pearsall
- Line Producer: Emma Wilcockson
- Director of Photography: Robert Ellswit
- Editor: Ian Mackenzie
- Editorial Company: Mackenzie Cutler
- Assistant Editor: Charlotte Arnold
- Sound Design: Mark Healy
- Visual Effects: The Mill
Cast
None listedMore
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