HP - Serena Williams commercial

Summary: Tennis star Serena Williams talks about how she uses her HP notebook.

Video:

Description

The commercial is shot in the neck down style with special effects which is typical of HP's "The computer is personal again" campaign.

The activities Serena says she uses her computer for include:
looking at photo galleries,
researching her competition,
listening to Andre 3000 ( of Outkast),
viewing what she will look like in a new tennis video game,
emailing,
reviewing clothing designs,
webcam and chatting,
playing Uno,
storing story ideas for animation,
watching movies,
and storing inspiration for her clothing line called Aneres (Serena spelled backwards)

Credits

• Creative Director: Rich Silverstein
• Creative Director: Steve Simpson
• Copywriter: Jody Horn
• Art Director: Sorenne Gottlieb
• Executive Agency Producer: Josh Reynolds
• Agency Producer: Jen Moore
• Production Company: HSI
• Director: Joseph Kahn
• Executive Producer: Michael McQuhae
• Music/Sound Design: Squeak E. Clean

Cast

• Serena Williams ... Herself

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