Boar's Head - Ovengold Turkey - Brown Bag

Category: commercial

Summary: Kids talk like adults about unhealthy foods, which is contrasted with a healthier Boar's Head turkey sandwich.

Video:

Description

"This shouldn't be legal," one boys says as he stares at a plate with a slice of pizza and side of fries. It's on a school lunch tray, like the meals on the other kids' plates, which represent an unhealthy assortment of foods. The voice-over then describes a healthier alternative of making a Boar's Head turkey sandwich that the kids can bring to school.

brown-bagging.com complements this campaign.

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Basics

Brand
Boar's Head
Year
2007
Title
None listed
Also Known As
Brown Bag
Country
United States
Agency
Altschiller Associates
Tagline
Brown bagging is back
Company
Boar's Head Provisions Co.
Product
Ovengold Turkey
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