Heineken - Draughtkeg - Robot commercial

Summary: A robotic woman does a robot dance and presents the Heineken Draughtkeg.

Video:

Music in the commercial

Song: [Untitled] by Robot Repair composed by Kael Alden composed by Doug Darnell

The song was written for the ad by music production company Robot Repair.

Download at heinekendraughtkeg.com (direct link)

Lyrics used in the commercial

Futuristic
Futuristic delivery system
Draughtkeg innovation
H-E-I-N-E-K-E-N
...
Grip, tap, sip, gush, drip, drain, draught and drink
Innovative draughtkeg
Heineken

Description

A robotic woman with green-tinted skin walks out on a green stage, and her torso opens up to reveal the Heineken Draughtkeg. She takes it out and demonstrates how to tap the keg. In the end two other robots emerge out of her.

Credits

Executive Creative Director: Ewen Cameron
Creative Director: Jason Peterson
Art Director: Anthony Sperduti
Copywriter: Jeremy Hutchison
Head Of Production: Dane Johnson
Agency Producer: Cheri Anderson
Production Company: RSA
Director: Carl Erik Rinsch

Cast

None listed

More commercials

Heineken (9)

Comments

Keith August 23, 2007 20:44

I know a lot of people think this sounds like Daft Punk, but for some reason it reminds me of "Eep Op Ork Ah Ah" from the Jetsons episode "A Date With Jet Screamer"

sega September 03, 2007 23:56

Lyrics..
Futuristic
Futuristic delivery system
Draughtkeg innovation
H-E-I-N-E-K-E-N
click back,pop, slip, quick
pump, pock and drop
fix, flex, grip, drink
tip, tap, sip and squink
pump, pour, gush, sink
drip, drain, draught and drink
Innovative draughtkeg
Heineken

sega September 04, 2007 00:39

Edit lyrics..
Futuristic
Futuristic delivery system
Draughtkeg innovation
H-E-I-N-E-K-E-N
chill can,pop, slip, quick pump, pock and drop
fix, flex, grip, grin
tip, tap, sip and sway
pump, pour, gush, sink
drip, drain, draught and drink
Innovative draughtkeg
Heineken

Slap September 05, 2007 16:15

Futuristic
Futuristic delievery system
Draughtkeg innovation
H-E-I-N-E-K-E-N
Chill can, pop, slip, quick pump, lock and drag
Fix, flex, grip, grin
Tip, tap, sip and sway
Pump, pour, gush, sink
Drip, drain, draught and drink
Innovative, Draughtkeg
Heineken

tooterfrt September 07, 2007 20:44

where can we download the song :p

Keith September 07, 2007 22:46

tooterfrt,
I just updated above in the music section with a download link.

Tickled September 08, 2007 01:00

I think these are the lyrics for the full song:

Futuristic
Futuristic
Futuristic delivery system
Cybernetic innovation
H-E-I-N-E-K-E-N

Clip, cap, pop, snap, link, plug, lock and tap
Fix, flex, grip, rig, tip, tap, sip and swig
Pump, pour, gush, sink, drip, drain, draught and drink

Clip, cap, pop, snap, link, plug, lock and tap
Fix, flex, grip, rig, tip, tap, sip and swig
Pump, pour, gush, sink, drip, drain, draught and drink

Innovative
DraughtKeg
Heineken
Heineken

And in the commercial's (shortened) version they are:

Futuristic
Futuristic delivery system
DraughtKeg innovation
H-E-I-N-E-K-E-N

Chill, cap, pop, snap, link, plug, lock and tap
Fix, flex, grip, rig, tip, tap, sip and swig
Pump, pour, gush, sink, drip, drain, draught and drink

Innovative
DraughtKeg
Heineken

fatuma September 08, 2007 17:36

the best song ever

Buzzkill September 08, 2007 19:22

I don't know about the Jetsons, but ir definately sounds like they borrowed something from Daft Punk's "Harder, Better, Faster, Stronger."

bender September 09, 2007 12:53

i heart this song

[Anonymous] September 09, 2007 16:20

it is madonna

Faxy September 09, 2007 21:25

I just made that song my ringtone!

someguy September 27, 2007 10:09

i dont even drink beer but wow that song is catchy this ad is super good

Adam Kemple October 08, 2007 12:37

where can we download that song - who made the song?

Chris at ca40direct.com October 26, 2007 04:32

Lyrics for above version:

Futuristic
Futuristic Delivery System
Draughtkeg Innovation
H-E-I-N-E-K-E-N

Chill. Cap. Pop. Snap. Plink. Plug. Lock and Drag.
Fix. Flex. Grip. Crank. Tip. Tap. Sip and Swig.
Pump. Pour. Gush. Sink. Drip. Drain. Draught and Drink.

Innovative
Draughtkeg
Heineken

Chris October 26, 2007 04:52

Not sure those lyrics are all right.

Craig October 28, 2007 05:45

Very few ads catch my attention. This one got my attention from the first 5 seconds! No, I haven't bought a draughtkeg because I'm sure it's really expensive...and although I can easily afford it, I'm a cheapskate that only buys something that's a good value.

This ad is so quintessentially German Techno that it's impossible not to love it. The music is catchy as hell and the imagery just makes ya want to drink. And as for the whiney liberals who say that this ad turns half the world's population into man-servicing beer dispensers, I say in reply...

So what?

Al October 28, 2007 18:40

Is there a real model/actress that this creature is based on? Who knows?

Jon October 31, 2007 22:50

You people are some losers. You aren't concerned about who the hot babe is. You are focused on the crappy music in the commercial. Twenty bucks says you beat off to internet porn in the next 12 hours or you are too busy playing video games. Kill yourself or get a life.

[Anonymous] November 01, 2007 13:00

Here is the real chorus lyrics. Just watch the other commercial and they have words in the back ground.

clip,cap, pop, snap, link, plug, lock and tap
fix, flex, grip, rig
tip, tap, sip and swig
pump,pour, gush, sink
drip, drain, draught and drink
...FTW

Not Jon November 07, 2007 21:48

Oh Jon, what is life but a series of meaningless choices and interactions, Behaviors and reactions? Who can stand up and say "This is the standard for all living"? Not you, obviously. Stop thinking with your penis, or do so even more. If thats what drives you to live, posting about how your "masculine" thoughts make you feel superior to those around you, please continue. I, for one, refuse to press the easy button for life and will strive for my concept of ultimate happiness. Good luck with your future Jon, and may you find your happiness in your obvious superiority. ^_^