IBM - Pixie Dust commercial

Summary: Corporate executives get an overview of magic pixie dust that heals servers.

Video:

Description

The CEO of a company opens a decorative golden egg, in which there's a purple powder, and asks "What is it?" A geeky guy at the other end of the boardroom table answers "pixie dust." There's a comical exchange of Q&A between the executives and the geeky guy, where the execs repeat back the answers as questions. He explains the pixie dust heals servers, enough of it prevents problems, it's cheap because it's soy-based, and eco-friendly because it's biodegradable.

Text:
THERE IS NO MAGIC PIXIE DUST
THERE ARE IBM SELF-HEALING E-SERVERS

Credits

None listed

Cast

More commercials

IBM - Harley IBM - Go Green IBM - Universal Business Adapter

IBM (6)

Comments

None listed

Add comment

Name:

Ad Basics

Brand
IBM
Year
2003
Title
None listed
Also Known As
Pixie Dust
Country
United States
Ad Agency
Ogilvy & Mather
Tagline
E-business on demand
Company
IBM
Product
None listed
Terms & Conditions | Privacy Policy |
Feedback
|
Submit Info