New Balance - NB Zip - Roadkill
Summary: A man uses his running shoes as a defibrillator on a porcupine he runs over.
Music in the commercial
Lyrics used in the commercial
And the world is made of energy
and there's a light inside of you
and there's a light inside of me
A man is switching radio stations in his car when he runs over something. He stops the car and runs over to the animal, a porcupine that he has run over. The porcupine appears to be dead so the man takes off his shoes and rubs them together like the paddles of a defibrillator. After he touches his shoes to the porcupine, it is resuscitated.
- Director: Chad Portas