Nike - Concert

Category: commercial

Summary: A woman interrupts a Hives concert to update the listener on his running information

Video:

Music in the commercial

Lyrics used in the commercial

Gonna go when your gone
I saw you yesterday
that way till tomorrow

Description

The Hives are playing a concert. A few seconds into their song a woman comes out and announces someone's exercise stats in the middle of the song. The commercial cuts to a Finish Line store where a man is listening to an Ipod and while a salesman explains that the Nike Shox Remix will give him his time, distance, pace and calories burned. The customer loudly asks how, "does it know that?"

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Basics

Brand
Nike Finish Line
Year
2007
Title
Concert
Also Known As
None listed
Country
United States
Agency
Crispin Porter + Bogusky
Tagline
None listed
Company
Nike Finish Line
Product
Nike Shox Remix
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