Hyundai - Duh / Beethoven

Category: commercial

Summary: Hyundai vehicles drive around as Beethoven's 5th Symphony is performed with "Duh"s.

Video:

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Description

A Sonata, Azera, and Elantra drive through a couple inches of water, showing off their handling in inclement weather. The action takes place against a black background, enhancing the contrast between the cars and their surroundings.

The ad is part of the Big Duh Sales Event campaign, in which famous songs are redone with a chorus of "Duh"s. A lot of people when singing Beethoven's Fifth might use the word "Duh" anyway, so it seems like a natural fit.

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Hyundai (32)

Recent Discussion

archive 12/23/2007 at 12:22 PM
[Andrew Shaffer] What's next...fart jokes?
archive 12/19/2007 at 02:18 PM
[Laura Chins] I think most people have a hard time admitting that they are livid over some stupid ad,but I am sure they will never forget NOT TO BUY A CAR FROM YOU!!!!!Its about time Americans start buying American products anyway,before its to late.

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Basics

Brand
Hyundai
Year
2007
Title
Duh / Beethoven 5
Also Known As
None listed
Country
United States
Agency
Goodby, Silverstein & Partners
Tagline
None listed
Company
Hyundai Motor America
Product
Azera Sonata Hyundai Elantra
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