Hyundai - Santa Fe - Duh / Sprach

Category: commercial

Summary: The Santa Fe is displayed dramatically a la 2001: A Space Odyssey as a chorus of "duhs" are sung.

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Description

First a front headlight, then a rear headlight. Then the interior. The car is framed against a black background, not unlike space. The Santa Fe is then shown floating in the air and about to land on a moon-like surface. The sequence and music is inspired by Stanley Kubrick's "2001: A Space Odyssey".

The voice-over: The word "duh." As in "it's obvious." It's a total no-brainer. Like getting a great deal. On a great car. The Hyundai Big Duh Sales Event.

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Basics

Brand
Hyundai
Year
2007
Title
Duh / Sprach
Also Known As
None listed
Country
United States
Agency
Goodby, Silverstein & Partners
Tagline
None listed
Company
Hyundai Motor America
Product
Hyundai Santa Fe
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