Dell - XPS - Devo
Summary: An engine is assembled and lowered into a giant XPS notebook.
Music in the commercial
The ad is shot in a style like a Devo video, with glam-looking models assembling an automobile engine. The colors consist mostly of black, white, and red. They attach an oversized Intel chip on the side, weld some components, and lower the engine into a large Dell XPS laptop.
The voice-over: "The new Dell XPS M1330. The world's thinnest 13.3 inch notebook. Powered by Intel Centrino Duo Processor technology. Dell. Yours is here."
- Director: Jonas Åkerlund