Lenovo - Thinkpad - Pure Imagination

Category: commercial

Summary: The Thinkpad is tested for durability, as the song "Pure Imagination" plays.

Video:

Music in the commercial

Song: Pure Imagination performed by Gene Wilder written by Anthony Newley written by Leslie Bricusse

Lyrics used in the commercial

Come with me
And you'll be
In a world of
Pure imagination
Take a look
And you'll see
Into your imagination

We'll begin
With a spin
Traveling in
The world of my creation
What we'll see
Will defy
Explanation

If you want to view paradise
Simply look around and view it
Anything you want to, do it
Want to change the world?
There's nothing to it

Description

This spot pays tribute to the engineers and scientists that develop and test Lenovo computers. In the desert, under water, in zero-gravity, in a crash test facility. The laptops take a beating. All this plays out while the serene Willy Wonka tune "Pure Imagination" is sung, giving it a magical feel.

Text:
FROM THE WORLD'S BEST ENGINEERS
COME THE WORLD'S BEST-ENGINEERED PCs

Lenovo is a leader in the global PC market. It acquired IBM's Personal Computing Division in May 2005, which introduced the ThinkPad.