HP - Petra Němcová

Category: commercial

Summary: Supermodel Petra Němcová talks about how she uses her HP notebook.

Video:

Description

The commercial is shot in the neck down style that is typical of HP's "The computer is personal again" campaign.

Petra walks down a street, and explains how she uses her computer. Special effects are used to demonstrate a simulation of what she's saying.

The first example she gives is storing photos of her fashion modeling, which is visualized by several of her cover photos unfolding out of nothing.

Then she describes how design ideas are sent to her from Paris, Milan, and London. Her outfits change as she's saying this, with designer notes and sketches overlapping.

Petra also keeps track of her crazy travel schedule on her laptop. The portability of a notebook suits her well because every day she's somewhere new.

Sometimes she likes to be on the other side of the camera, taking underwater pictures. Special effects show the city street she's walking down through the goggles of a scuba diver.

In addition to emailing pictures to her friends, she likes to chat with her family, and search for music on the computer.

Although all those things are fun for her, what she cares about most is her Happy Hearts Fund. The purpose of this charity work is to help rebuild schools for children who've suffered disasters. This means a lot to Petra, because she nearly died in the Indian Ocean tsunami tragedy of 2004.

At the end of the commercial as the camera zooms out to reveal an HP notebook, Petra stoops over to reveal her face. The text says "Super Role Model".

Music composed for the commercial by Human.

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Basics

Brand
HP
Year
2007
Title
Petra Němcová
Also Known As
None listed
Country
United States
Agency
Goodby, Silverstein & Partners
Tagline
The computer is personal again.
Company
Hewlett-Packard
Product
None listed
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