Telstra - Pass the Magic
Summary: A magical box is passed around, and as people open it, other boxes come out.
Music in the commercial
First a guy on a bus receives an unexpected lime green package dropped on his lap. He looks surprised, but then opens it to reveal a purple package. A nearby girl sees this and next she's shown opening the package, revealing blue wrapping. At the next bus stop a guy on the bench has the package. He rips off the blue to reveal yellow. A group of girls rip the yellow to green, and hand it to a bicyclist. Women in an elevator unwrap green to yellow. The package drops from a building to a motor scooter rider below, where the package is red. A runner in a park grabs it next and hands it off to a woman sitting on a bench. The whole time the package was getting smaller and smaller. However, after this last girl opens the package, a larger green package pops out, starting the cycle over again.
This campaign promotes Telstra's new service offerings on the next generation of 3G mobile phones.
- Director: Josh Baker