Telstra - Pass the Magic

Category: commercial

Summary: A magical box is passed around, and as people open it, other boxes come out.

Video:

Music in the commercial

Song: Sunkissed composed by Oli Chang by Nylon Studios

Created for the commercial, arranged by Nylon Studios. As of July 2007, you can download the song at www.spreadthegoodstuff.com.au. Click on the purple box that says "Download the Music".

Description

First a guy on a bus receives an unexpected lime green package dropped on his lap. He looks surprised, but then opens it to reveal a purple package. A nearby girl sees this and next she's shown opening the package, revealing blue wrapping. At the next bus stop a guy on the bench has the package. He rips off the blue to reveal yellow. A group of girls rip the yellow to green, and hand it to a bicyclist. Women in an elevator unwrap green to yellow. The package drops from a building to a motor scooter rider below, where the package is red. A runner in a park grabs it next and hands it off to a woman sitting on a bench. The whole time the package was getting smaller and smaller. However, after this last girl opens the package, a larger green package pops out, starting the cycle over again.

This campaign promotes Telstra's new service offerings on the next generation of 3G mobile phones.

Credits

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Basics

Brand
Telstra
Year
2007
Title
Pass the Magic
Also Known As
None listed
Country
Australia
Agency
George Patterson Y&R
Tagline
Spread the good stuff
Company
Telstra Corporation Limited
Product
None listed
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