MTV Switch - Trees Breathing

Category: commercial

Summary: A tree is surrounded by so much CO2 that it becomes overwhelmed and has to sit down.

Video:

Description

In this animated spot a lone tree finds itself responsible for removing all of the CO2 from a congested city. At first the tree is standing up straight and its leaves are in full bloom. As it moves about the city its leaves begin to wilt and fall off. The sea of CO2 is so great the tree begins to cough and starts breathing so hard that it becomes so exhausted that it has to bend over like an athlete after a hard workout. Near exhaustion the tree finally sits down. The tagline "Trees can't reduce CO2 emissions alone. You can help." then appears on the screen surrounded by leaves and the MTV Switch logo.

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Basics

Brand
MTV
Year
2007
Title
Trees Breathing
Also Known As
None listed
Country
United States
Agency
Lowe
Tagline
Trees can't reduce CO2 emissions alone. You can help.
Company
Viacom
Product
MTV Switch
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