Saturn - Side by Side by Side
Category: commercial
Summary: Saturn is letting buyers test drive the Aura vs. the Accord and Camry.
Video:
Music in the commercial
Song: Shakin' by The Dandy Warhols
Lyrics used in the commercial
[guitar]
Description
The ad challenges consumers to test drive the Saturn Aura against the Honda Accord and Toyota Camry, and they're even putting the competition at Saturn retailers to test drive.
Text:
To put a competitor's car on your lot
you must be crazy.
To put two
You must be Saturn.
Side-by-Side-by-Side Test Drive
Rethink Confidence
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