Cadillac - Highway

Category: commercial

Summary: Old meets new when an El Dorado crosses paths with a CTS, Escalade, and XLR, as Led Zeppelin music plays.

Video:

Music in the commercial

Description

The ad starts in black and white, except the red 1959 El Dorado, which pulls out of traffic. Everything changes to color as the driver makes his way to a desert highway. Behind him is a Cadillac CTS, which passes by. At a gas station is an Escalade. He stops at a train crossing, where he sees an XLR convertible. After the train passes, he's now in the XLR, and he drives off.

The voice-over: "The legendary bloodline is about to boil."

Aired during the 2002 Super Bowl.

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Cadillac (24)

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Basics

Brand
Cadillac
Year
2002
Title
Highway
Also Known As
None listed
Country
United States
Agency
D'Arcy, Masius, Benton & Bowles
Tagline
Break through
Company
General Motors
Product
Cadillac CTS Cadillac Escalade Cadillac XLR
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