Travelers Championship - Divot

Category: commercial

Summary: A man takes a divot, cares for it on the drive home, and plants it in his yard.

Video:

Description

During a golf tournament, one of the golfers takes a swing from the fairway, and a clump of grass is kicked up. One spectator observes this, and in the next scene he's shown driving home in his car (a white Jaguar XJS) with the divot in his passenger seat. He gives it a little push so it gets some sunlight. While staying at a hotel he stands out in the rain so the grass can get some water. You may notice he's holding a red umbrella, which is the Travelers' logo.

Then in a restroom, he trims the grass with an electric razor, while another guy gives him a funny look. Finally he pulls into his driveway. The divot made the journey so it could be planted as the centerpiece in his yard.

The voice-over: "Witness a piece of golf history. The Travelers Championship June 21 through 24."

Credits

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Cast

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Recent Discussion

bwoody3 06/14/2010 at 01:45 PM
This is an exellent commercial except it fails in one VERY BIG area: a number of people who've seen it love it - but can't remember who the ad is for! Travelers should either make a more obvious inclusion of their name and/or logo in the ad to make it more effective.

If the goal is to be understated, it certainly is that.

- Bob Woodward, Alta Vista Research, Inc.

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Basics

Brand
Travelers Insurance
Year
2007
Title
None listed
Also Known As
Divot
Country
United States
Agency
None listed
Tagline
None listed
Company
Travelers Insurance
Product
Travelers Championship
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