Belmont Park - Who Do You Like Today
Summary: Horseracing fans answer the question "Who do you like today?"
Jerry O'Connell, standing by the Belmont horserace track, opens the ad by asking "Who do you like today?" Other celebrities and horserace fans answer the question.
Michael Imperioli from The Sopranos says "I like the 9. You better not let me down."
Fellow Sopranos star Jamie-Lynn Sigler answers with "I like my horse to be from a strong, powerful family."
Then the question "Who do you like today?" is repeated again, including by Sir Richard Branson.
The "Who Do You Like Today?" campaign broke during 22nd annual Breeders' Cup in 2005, rolled out fully in 2006, and continued into 2007.