Labatt Blue Light - Trout
Summary: A fish gives a man a hard time for not going fishing because he has to work on a Saturday.
The ad opens in a typical office setting with the phone ringing. An office dweller, Steve, answers the phone only to find out that it is a trout that he is all too familiar with on the other end of the line calling from a pay phone at the lake. The conversation goes as follows:
Trout: "Where are you?"
Steve: "I told you not to call me at work."
Trout: "You're at work? It’s Saturday, we’ve been waiting for you since sunrise."
Steve: "We got all these reports and..."
Trout: "Oh" Yells to another trout being held up on the dock, "He’s not coming"
Trout on the dock: "Oh come on! It’s Saturday."
Trout: "Real good Steve, real good. We were biting this morning, we were biting this morning."
Steve is then left hearing only a dial tone after the trout quickly hangs up on him. After that the voiceover announces, over a backdrop of Steve fishing with his friends: "A reminder from Labatt Blue Light, premium beer imported daily from Canada, where good times, great friends and greedy fish are waiting. Come on up."
- Director: Kevin Thomas