Apple - iPhone - Calamari

Category: commercial

Summary: A man watches a movie and finds a restaurant using his phone

Video:

Music in the commercial

Description

In this demo of the Iphone, a person is watching 'Pirates of the Caribbean'. In the scene shown a sea monster is attaching a ship, which prompts the user to think of calamari. This thought leads them to searching for seafood on the phone, which brings up a map of seafood restaurants in San Francisco. When one of the results is clicked it brings up the option to click again to call the restaurant.

The restaurant dialed, Pacific Catch, is an actual restaurant in San Francisco.

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Basics

Brand
Apple
Year
2007
Title
Calamari
Also Known As
None listed
Country
United States
Agency
TBWA\Chiat\Day
Tagline
None listed
Company
Apple AT&T
Product
iPhone
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