Nike Free - Run Barefoot commercial

Summary: In a recreation of the beach scene from Chariots of Fire, the runners pass by anachronistic items.

Video:

Music in the commercial

Related music

amazon - Chariots Of Fire [SOUNDTRACK]

Description

As piano-driven, synthesizer new age music plays, we see a pack of barefooted runners dressed in all-white jogging shirts/shorts. Obviously this is an homage to the beach scene from Chariots of Fire, along with the memorable theme song from the movie. But soon we find everything's not what it seems. The runners pass by parking meters, a manhole cover, a man on a bench, a fire escape, a taxi cab, newspaper vending machines, a woman walking by a tree, and a mail box. Then all of a sudden a bus zooms by, and we're taken to a modern day city. The runner that was center frame in the pack (now running alone) is shown wearing Nike Free shoes.

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Nike (43)

Recent Discussion

archive 1/5/2008 at 07:36 AM
[Jeremy] Correction : Actual date of production was March 11th, 2005.
archive 1/5/2008 at 07:33 AM
[Jeremy] The Commercial was made May 8th, 2006 here on the central coast of California. Here are some "behind the scenes shots"
http://community.kcoy.com/photos/on_the_set_for_national_shoe_commercial/default.aspx

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Ad Basics

Brand
Nike
Year
2005
Title
Run Barefoot
Also Known As
None listed
Country
None listed
Ad Agency
Wieden+Kennedy
Tagline
run barefoot.
Company
Nike
Product
Nike Free
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