Farmers - Help Point - Lord of Mishap

Category: commercial

Summary: An evil video game character inflicts damage on a suburban neighborhood, but Farmers helps restore things.

Video:

Description

The Lord of Mishap looks like something out of a horror movie. The style of the ad is like that of a video game, with status displays on the screen, and the Lord of Mishap character being 3D rendered. Everything around him the real world, however, and the crashes and explosions are supposed to be like accidents anyone could get into (maybe a little more extreme than usual).

Then an on-screen indicator flashes "HELP POINT ACTIVATED" and the damage starts to reverse. The scene cuts to a some Farmers Insurance agents playing a game, one of which is impressed at reaching Level 5. The two guys fist bump after defeating the Lord of Mishap.

The voice-over says "Farmers' Help Point: Putting things right the moment they go wrong. Farmers gets you back where you belong."

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Basics

Brand
Farmers
Year
2006
Title
None listed
Also Known As
Lord of Mishap
Country
United States
Agency
Campbell-Ewald
Tagline
Gets you back where you belong.
Company
Farmers Insurance Group
Product
Help Point
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