Royal Caribbean - Smiling

Category: commercial

Summary: A Royal Caribbean cruise brings out something in the kids that's not often seen.

Video:
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Music in the commercial

Description

A series of activities such as boating, biking, and jet skiing are shown as a woman talks about her family's vacation.

"We've come to the Caribbean in search of something this family rarely sees. I've heard rumors it still exists, but I don't know. We've tried everything to coax it out into the open."

At this point, the camera focuses on the daughter, who's cracking a smile. "Wait, there it is. She's actually smiling." But as soon as the daughter sees she's being watched, she frowns and rides off on a jet ski. "And then it's gone in a flash."

The music starts up and more activities are shown, with the whole family smiling.

Part of the "Create Your Own Adventure" campaign, in which the ads are supposed to seem like home movies.

Credits

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Cast

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More

Royal Caribbean - Designed For WOW - Good Feeling Royal Caribbean - The Sea is Calling Royal Caribbean - Surfing

Royal Caribbean (5)

Recent Discussion

archive 9/5/2008 at 09:48 PM
[Adyor.] well i hope she never gets older shes perfect at that age!
archive 08/28/2008 at 05:24 PM
[Dr. Rock] They've been running this for years. She's probably all grown up, by now. Can't help but wonder who she is, though.

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Basics

Brand
Royal Caribbean
Year
c. 2006
Title
None listed
Also Known As
Smiling
Country
United States
Agency
Arnold Worldwide
Tagline
Get out there
Company
Royal Caribbean International
Product
None listed
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