State Farm - Now What - Laptop
Summary: A guy is using his laptop in a cafe, and helping a stranger turns out to be a bad decision.
In a matter of seconds the story is told. The guy's foot is shown in close-up, and a lipstick rolls up. He picks it up and notices a woman at another table who seems to have dropped it. As he hands it to her, the camera shifts to show the woman. When he turns back, he finds his computer is gone. He quickly turns back towards the woman, and she's gone too. It goes to show how quickly a thief can steal your stuff.
The ad ends with "now what?" which transforms into nowwhat.com. There is no mention of the company behind the ad, which is a way of piquing the viewer's interest into visiting the web site. State Farm's interactive web site goes over some of their car and renter's insurance features. The relevant feature to this ad is how State Farm's renter's insurance covers items even when taken outside the home.
Did you notice? If you look carefully you can see the woman rush out the door.