John West - Bear Fight
Summary: A fisherman goes toe to toe with a grizzly bear to bring home the best salmon.
Starting off as what appears to be a nature documentary the voiceover declares: "At the river mouth the bears catch only the tastiest most tender salmon, which is exactly what we at John West want." Just as one of the grizzly bears bats a salmon up onto shore a fisherman charges the bear and engages in a sort of mixed martial art fight for the fish. After the bear initially knocks the man down, the grizzly goes into a Muhammad Ali type shuffle followed by a spinning kick. Just as it looks like the bear has gained the upper hand the man distracts it by shouting "Oh look an eagle!" When the bear looks away the man delivers a swift kick to the crotch to make the bear double over in pain. The fisherman the grabs the fish and high tails it out of there. The voiceover then delivers the tag line: "John West endure the worst to bring you the best ...."
This ad became an instant internet classic as soon as it was released.
- Director: Daniel Kleinman
- Neil Morrissey ... Voiceover