DanActive - Breakfast Table

Category: commercial

Summary: A father suggests the family buy DanActive, but he doesn't realize they're already trying it.

Video:

Description

The father reads a newspaper article about L. casei Immunitas, which is Dannon's proprietary L. casei culture strain.

Reading from the paper, the dad starts talking about how stress can weaken our immune system, then the daughter continues by saying about 70% of our immune system is in our digestive tract. They further explain how L. casei Immunitas can help strengthen our immune system, and how it's only found in DanActive from Dannon.

The whole time they're talking, the daughter (along with her mother and brother) have been drinking DanActive, but the father's view is blocked by the newspaper and doesn't realize. "We should try this DanActive," he suggests. The rest of the family smiles.

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Basics

Brand
Dannon
Year
c. 2007
Title
None listed
Also Known As
Breakfast Table
Country
United States
Agency
None listed
Tagline
Help strengthen your body's defenses.

Today. For Tomorrow.
Company
Dannon
Product
DanActive
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