Diet Mountain Dew - Ferret commercial

Summary: A ferret is shown attacking people with a chainsaw

Video:
None listed

Description

To demonstrate a little known fact that "ferrets attack more people than grizzly bears" a Friday the 13th inspired scene is shown. Instead of a chainsaw wielding Jason though there is a ferret wearing a hockey mask and attacking a couple with a chainsaw. The spokesperson then comments that if one thinks that is surprising they should know the fact that "Diet Dew has all the intensity of regular Dew with none of the calories."

Credits

Cast

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Mountain Dew (10)

Comments

Upset over ad June 10, 2007 21:31
RE: Ferret/Chainsaw Diet Mt. Dew Ad
This is the worst ad I've ever seen. Pet fans will definitely stop purchasing Pepsico brands over this. Message boards are hummming, and sales are dropping like stones.... Not a smart move Pepsico.
Hawk June 11, 2007 11:07
I though the ad was funny... and I used to have ferrets! Sheesh, get a sense of humor, will ya?
metzler June 11, 2007 17:47
hillllllarios keep it up ... screw PETA, take a joke
poor ad June 11, 2007 18:58
The ad could have been funny if they had used a different pet animal that is completely accepted/understood by most people -- how about a poodle with a chainsaw or a cat or even a rabbit?

There are places, such as California, that have ridiculous laws on the books, making ferrets illegal for totally invalid & inappropriate reasons. There ARE people out there who are ignorant enough to associate ferrets with 'vicious wild animals' so ads like this don't help those who are trying to EDUCATE stupid people as to what ferrets are really like, and why making them illegal, as a 'wild animal' is ridiculous.
Boo, pepsico! Play a joke on a totally 'legal' animal that no one could possibly misunderstand.
Ferret Lover July 19, 2007 21:02
I have 4 ferrets who are exetremly lovable. The commercial is hysterical!!! I got real kick out of this.
Loved it July 19, 2007 21:21
To the people who have ferrets and are upset by this - the ferret is attacking them with a CHAINSAW. Not with its teeth. There-in lies the joke. Ha ha. People seriously need to grow a sense of humor. I thought it was hilarious.
HILLARIOUS!!!!!!!!! July 19, 2007 23:57
I almost pissed my pants!!!!!!
Bryan July 20, 2007 09:27
very funny! loved it! Ferret owners lighten up and drink a Dew!
[Anonymous] July 20, 2007 15:58
LMAO! Hilarious!
axle July 21, 2007 12:50
i love my ferrets and i love mt. dew. and i work in advertising/marketing.

i love this commercial
[Anonymous] July 23, 2007 17:41
First of all...IT'S NOT A HOCKEY MASK!!!! It's a miniature of the mask made from human skin that Leatherface wore in... Texas CHAINSAW Massacre. Hellloooo!?!? Chainsaw!?!? Second of all, GET A SENSE OF HUMOR! It's just a commercial! If you make brand decisions based on stupid little bits of media like this then you obviously have way too much time on your hands!
RobbieD July 24, 2007 15:49
My dew drinking ferrets loved the ad. So do I.
JayK July 24, 2007 23:40
I have three ferrets and I think this commercial is funny as dumb as it may be. So all you who find it offensive lighten up and enjoy your life before its over!
[Anonymous] July 26, 2007 14:42
HA! Almost two months and the commercial is still playing! Doesn't sound like a failure to me!

This commerical is *totally* hysterical! I stop to watch it everytime it comes on TV - it is SO funny! Well done, Pepsico!
Love Ferrets July 27, 2007 10:40
I thought this was hilarious! Ferrets could no more really do this than they could break loose in California, become wild and take over the state (as Ca Fish and Wildlife seems to believe)!
Love Ferrets July 27, 2007 10:40
I thought this was hilarious! Ferrets could no more really do this than they could break loose in California, become wild and take over the state (as Ca Fish and Wildlife seems to believe)!
Awesome July 27, 2007 13:54
Quite possibly the funniest commercial ive seen for a while! Ferret + Chainsaw = Hilarious!!! Great job Pepsico!
Bubbles July 27, 2007 20:18
All you tight ***** who are putting too much thought in it need to get over yourself. It's because of people like you that in modern times we all must worry whom is going to sue us, or threaten to sue. Seriously, it's a ferret with a chainsaw. I love animals, hell I even work at a vet clinic. It is not offensive, you're just ignorant people who didn't get enough attention as children and want to ***** about something that's supposed to be a funny commercial about soda.
Former Ferret Owner July 28, 2007 11:26
I wonder if the disaffected few have ever owened a ferret? I can't think that you could own a ferret wihtout ROTFLYAO watching this commercial. Anyway, I prefer the version I saw on TV, without the leg getting chopped off, but overall the concept is halrious.
attila July 29, 2007 01:52
as a "ferret parent" to two weasels, i got the biggest kick out of this commercial!! personally, i'd rather see a ferret wielding a chainsaw than one hanging out of paris hilton's handbag...
lilkel "ferret lover!" July 29, 2007 19:12
I thought the ad was funny. I have had 11 ferrets, some adopted, and none of them were ever mean. The most harm a loved ferret can do is knock over your beer! Maybe they'd turn mean if they could get their paws on a tiny chainsaw & a mask.....
everelf July 29, 2007 22:00
I thought it was great,I've got 10 of the furballs.If those in power in Ca.use this as a reason not to legalize ferrets...they are worse off than I thought.I've always thought with more exposure comes more understanding.Maybe even look up ferret on the net and find out what they are really like.
animals4life July 30, 2007 03:34
I am a huge animal lover with 4 dogs,3 cats,a giant flemish rabbit,turtle and yes a ferret, this was the funniest commercial I have ever saw,it was done in humor not to show that ferrets run wild with chainsaws and hockeymasks and I agree with attila rather see one with a chainsaw than in a pet store cage or worse with Hilton
Asanna July 30, 2007 11:59
If I were a ferret, I would attack more people than bears, too!
I have two ankle-biters myself and a "Beware of Attack Ferret" on my door - it's all in good fun. I'm just happy for the ferret press - that means less people think I'm a freak for being a ferret lover. Dook-dook!
Laughin in TX July 30, 2007 14:18
glad someone else made the Leatherface connection...Awesome commercial, I had to DVR it. I get to watch it when ever I want. Crappy day at work, I turn on the ole Ferret Attack.
ChiliMon July 30, 2007 19:48
What makes it so funny is how cute and funny a Ferret can be in play. They picked the perfect animal for this commercial. I very seldom laugh because I am afraid to loosen up but this commercial made me laugh. Thank You Pepsico. As far as the rest of the people that think an animal is subjected to cruelty including that awful group PETA that kills behind closed doors }:>P
sierra July 30, 2007 21:24
i have a ferret and this is so like her! i love it! my ferret, electra is REALLY fierce but would never hurt anyone, some people just can't take a joke...
Crash July 31, 2007 20:53
I've got 3 of the little buggers, I don't drink Mountain Dew, but I thought the commercial was great. Screw PETA...
D August 02, 2007 23:05
I think the concept of this commercial is funny, and just the puppet-like image of the ferret. I have 4 ferrets, and I got a kick outta it. But I also see why people are upset. I work in a pet store, and I constantly get people coming up to me and relaying all their misconceptions about ferrets, which I spend a good amount of time correcting. It's a funny commercial, but perhaps not so many feathers would've been rumpled if they'd used a less misunderstood animal.
THE FERETTER August 03, 2007 14:13
I've had 11 ferrets over the years and think the commercial was funny. Could have cut the part about the amputation tho and it wouldn't have taken away from the commercial. Did have one female ferret who might have done this to any male around as she had been mistreated by someone before I got her. She got along with my daughters just not men, so I gave her to a friend of mine and she and her daughter got along just great. All the ferrets have free run of my house and would sleep at the foot of the bed under the covers. One albino female would sleep next to my neck as well. Took them camping and for walks in the neighborhood and they always created quite a stir.
ferrets extreme August 03, 2007 18:18
I have 2 ferrets, and I thought that this comercial was one of the funniest things I saw. And think it is awsome that I own something more extreme than a grizzly baer. I used a image from the comercial as the computer background, and it scairs the crap out of my mom when she is on and one of the ferrets comes over and starts to nibble on her ankles...lol
yyyyeah August 06, 2007 00:18
um, ferret-activists, if anyone takes this ad seriously, they've got problems. It's FUNNY! No one is going to have a revelation that ferrets are suddenly violent and evil. It's just a silly commercial, that's ALL!
martha bucknier August 12, 2007 15:09
Why is it important to depict any animal as mean? Just not funny or terrible. Have it run off with a MD can or spill it to the horror of the drinker who doesn't have any more. Why this? More stupid/dull than anything.
[Anonymous] August 17, 2007 14:11
SO FUNNY. Please play it more often. He's so cute running around with his little mask. Adorable.
[Anonymous] September 07, 2007 11:19
I thought that the commercial was freakin uber hillarious to the max!!!
lol September 27, 2007 08:25
hilarious!!!! LOVED IT LOL
melanie October 20, 2007 13:37
Quit ur bitching people it was funny as hell!!!!
Bobbe October 20, 2007 16:32
I saw this commercial for the first time last night and I thought it was hillarious. I laughed out loud, which I rarely do at commercials. I had to find it on the internet so I could show my husband.
TheHoInMO October 24, 2007 11:53
OMG, too freakin funny!
brillke October 24, 2007 12:22
Love this commercial! I cannot believe people are complaing about it. Some people live to bitch.
BuckRose October 26, 2007 10:42
I am a huge Dt. Dew drinker.... I thought this was so hillarious I had a ferret costume made for halloween including the hockey mask, chainsaw(with the Dt. Dew logo), and combat boots...if I wasn't 1 of the judges I know this would get me 1st place. People need to lighten up and have fun!!!
[Anonymous] November 23, 2007 11:02
I own ferrets, and think it is hilarious
Laura- Ferret fan December 04, 2007 16:04
I saw this commercial around Halloween, haven't seen it since. The funniest commercial I've ever seen. I thought I had dreamt it. Please show it again. I've been telling everyone about it and we haven't seen it in such a long time.
alison January 09, 2008 21:46
i think this commercial is hilarious too! i love the freeze-frame with its tongue sort of sticking out ;)
Amanda February 22, 2008 15:50
LOVE LOVE LOVE this ad. My ferret is a little past the chainsaw weilding age, but anyone who's owned one of these lovable creatures know they also have a frisky side.... besides how can people get so bent out of shape over an ad... cmon... don't belive everything you see on t.v.
Banana May 05, 2008 14:23
You guys are really werid.You come up with the weridest commercials.
INO LOVE May 06, 2008 13:49
I thank you for the information you give in the commercial on the t.v.Also,I thank you for letting me know to be careful around Ferrets.
Nanuri May 06, 2008 13:50
I thank you for the information.
Banana May 06, 2008 13:51
hi dorks
Banana May 06, 2008 13:51
hi dorks
Banana May 06, 2008 13:51
hi dorks
Banana May 06, 2008 13:53
i love zac

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Ad Basics

Brand
Mountain Dew
Year
2007
Title
Ferret
Also Known As
None listed
Country
United States
Ad Agency
BBDO
Tagline
How Dew Does Diet
Company
PepsiCo
Product
Diet Mountain Dew
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